Opened at the Music Box Theatre on September 30, 1933. Ran 400 performances, to about September 1934. As Thousands Cheer is a revue with a book by Moss Hart and music and lyrics by Irving Berlin, first performed in 1933. The revue contained satirical sketches and witty or poignant musical numbers, several of which became standards, including "Heat Wave", "Easter Parade" and "Harlem on my Mind". The sketches were loosely based on the news and the lives and affairs of the rich and famous, as well as other prominent personalities of the day, such as Joan Crawford, John D. Rockefeller Jr., Noël Coward, Josephine Baker, and Aimee Semple McPherson. Wiki link