Opened at the Casino Theatre on July 18, 1910. Ran 72 performances, to about September 1910. Up and Down Broadway is a musical revue in two acts with music by Jean Schwartz, lyrics by William Jerome, and a book Edgar Smith. The musical's loose plot concerns the god Apollo who arrives in New York City in the accompany of other Greek deities vowing to improve the theatrical tastes of the American public. In the end they decide Broadway knows more about great entertainment than the Greek gods do. The musical was written as a starring vehicle for Eddie Foy who portrayed the main servant of Apollo, Momus, and provided much of the work's comedic thrust. Wiki link