Apture was a service that allowed publishers and bloggers to link and incorporate multimedia into a dynamic layer above their pages. Launched July 1, 2007; shut down December 20, 2011 — it lived 4 years. One of 26 Google products killed in 2011. https://www.huffingtonpost.com/rory-oconnor/apture-web-30-is-now_b_161608.html Data: Killed by Google (killedbygoogle.com, MIT).