Focals were a custom-built smart glasses product with a transparent, holographic display that allowed users to read and respond to text messages, navigate turn-by-turn directions, check the weather, and integrate with third-party services like Uber and Amazon Alexa. Launched January 24, 2019; shut down July 31, 2020 — it lived 1 year. One of 25 Google products killed in 2020. https://techcrunch.com/2020/06/30/google-acquires-smart-glasses-company-north-whose-focals-2-0-wont-ship/ Data: Killed by Google (killedbygoogle.com, MIT).