(also known as Google Short Links) was a URL shortening service. It also supported custom domain for customers of Google Workspace (formerly G Suite (formerly Google Apps)). Launched January 1, 2010; shut down March 31, 2021 — it lived 11 years. One of 32 Google products killed in 2021. https://github.com/codyogden/killedbygoogle/issues/865 Data: Killed by Google (killedbygoogle.com, MIT).