Google Optimize was a web analytics and testing tool that allowed users to run experiments aimed at increasing visitor conversion rates and overall satisfaction. Launched June 1, 2012; shut down September 30, 2023 — it lived 11 years. One of 15 Google products killed in 2023. Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. https://web.archive.org/web/20230120214459/https://support.google.com/optimize/answer/12979939 Data: Killed by Google (killedbygoogle.com, MIT).