Google URL Shortener, also known as goo.gl, was a URL shortening service. Launched December 1, 2009; shut down March 30, 2019 — it lived 9 years. One of 37 Google products killed in 2019. Google URL Shortener, also known as goo.gl, was a URL shortening service owned by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner. The company launched a separate website, goo.gl, in September 2010. Wiki link Data: Killed by Google (killedbygoogle.com, MIT).