The Google Video Player plays back files in Google's own Google Video File (.gvi) media format and supported playlists in 'Google Video Pointer' (.gvp) format. Launched August 22, 2006; shut down August 17, 2007 — it lived 11 months. One of 4 Google products killed in 2007. Google Video was a free video hosting service, operated by Google from 2005 to 2012. Wiki link Data: Killed by Google (killedbygoogle.com, MIT).