Punchd was a digital loyalty card app and service targeted towards small businesses that originated as a student project at Cal Poly in 2009 and was acquired by Google in 2011. Launched July 11, 2011; shut down June 7, 2013 — it lived 1 year. One of 13 Google products killed in 2013. http://getpunchd.com/ Data: Killed by Google (killedbygoogle.com, MIT).