Break Every Rule World Tour is the sixth concert tour by singer Tina Turner. The tour supported her sixth solo album Break Every Rule (1986). It was sponsored by Pepsi-Cola and broke box office records in 13 different countries: United Kingdom, Germany, Netherlands, Switzerland, Belgium, Norway, Sweden, Spain, Italy, Austria, France, Ireland and Denmark. It was the third highest-grossing tour by a female artist in North America in 1987 and the highest-grossing female tour of the 1980s with a total of $11.3 million . Her show in Rio de Janeiro remains the largest paying concert audience by a female artist with 180,000 spectators.