The Up! Tour was the second headlining concert tour by Canadian singer-songwriter Shania Twain in support of her fourth studio album Up! (2002). It began on September 25, 2003, in Hamilton, Ontario and finished on July 10, 2004, in Sunrise, Florida. The show reached North America and Europe. According to Billboard magazine, the tour grossed $87 million from 96 reported shows between 2003 and 2004.