Max Lincoln Schuster was an American book publisher and the co-founder of the publishing company Simon & Schuster. Schuster was instrumental in the creation of Pocket Books, and the mass paperback industry, along with Richard L. Simon, Robert F. DeGraff and Leon Shimkin. Schuster published many famous works of history and philosophy including the Story of Civilization series of books by Will Durant and Ariel Durant. No. 1 on The New York Times Nonfiction best seller list for 4 weeks, from the issue of November 25, 1940. Wiki link