Gad Saad is a Lebanese-born Canadian marketing professor, currently at the University of Mississippi, and formerly at the John Molson School of Business at Concordia University in Montreal. He has argued for applying evolutionary psychology to marketing and consumer behaviour. He wrote a blog for Psychology Today and hosts a podcast titled The Saad Truth. No. 1 on The New York Times Nonfiction best seller list for 1 week, from the issue of May 31, 2026 (Broadside Books). Wiki link