Annual celebration on 1 April April Fools' Day or April Fool's Day is an annual custom in many Western countries on 1 April consisting of practical jokes, hoaxes, and pranks. Jokesters often expose their actions by shouting "April Fool[s]!" at the recipient. Mass media can be involved with these pranks, which may be revealed as such the following day. The custom of setting aside a day for playing harmless pranks upon one's neighbor has been relatively common in the world historically. 444,888 views on April 1, 2017 — Wikipedia's most-read article that day. Also most read: Thirteen Reasons Why, 13 Reasons Why, WrestleMania 33, Ghost in the Shell (2017 film). Wiki link