Friday following Thanksgiving in the US Black Friday is the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season and is the busiest shopping day of the year in the United States. Many stores offer highly promoted sales at heavily discounted prices and often open early, sometimes as early as midnight or even on Thanksgiving. Some stores' sales continue to Monday or for a week. 339,564 views on November 24, 2017 — Wikipedia's most-read article that day. Also most read: Thanksgiving, Justice League (film), Philip Rivers, La Toya Jackson. Wiki link