Colombian drug lord (1949–1993) Pablo Emilio Escobar Gaviria was a Colombian drug lord, narcoterrorist, and politician who was the founder and leader of the Medellín Cartel. Dubbed the "King of Cocaine", Escobar was one of the wealthiest conventional criminals in history, having amassed an estimated net worth of US$30 billion by his death, while his drug cartel monopolized the cocaine trade into the US in the 1980s and early 1990s. Wikipedia's most-read article for 2 days in a row: 800,855 views in all, peaking at 408,400 on September 5, 2016. Mon, Sep 5: 408,400 views Tue, Sep 6: 392,455 views Wiki link